The FDA welcomed the announcement by Cinema First and Comparethemarket that they have renewed their partnership, and the ever-popular Meerkat Movies 2-for-1 cinema ticket promotion will continue for a further five years.
Meerkat Movies offers customers of price comparison website comparethemarket.com 2-for-1 cinema tickets every Tuesday or Wednesday, following the purchase of an eligible product. Established in March 2015, the rewards scheme is the longest running of its kind in the UK, delivering more than 44m cinema admissions through the promotion, which is available at over 80% of cinemas in the territory.
During a cinemagoing summer that included Barbie, Oppenheimer, Spider-Man: Across the Spider-Verse, Mission: Impossible – Dead Reckoning Part 1 and Indiana Jones and the Dial of Destiny, big screen entertainment continued to be the most loved out-of-home leisure activity across the home nations. With ongoing pressure on domestic finances, the announcement should come as a boon to audiences seeking good value entertainment.
Iain Jacob, Chair of Cinema First, said:
“Meerkat Movies is one of those rare and precious collaborations that benefits all; audiences get to see amazing films for less, the programme brings magic to the Compare the Market brand and the cinema sector reaches yet more people in the UK. We are delighted that Meerkat Movies goes from strength to strength and is here to stay.”
Mark Bailie, Chief Executive Officer at Comparethemarket, commented:
“Meerkat Movies has been a hit since it launched in 2015. As a big supporter of British cinema, we are delighted to announce that our partnership with Cinema First will see an extension to the rewards programme for a further five years.”