Rare Movie Ads From 120 Years Of Variety

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The movie business grew up in the pages of Variety.

There is no more comprehensive chronicle of film history than Variety – hands down, no contest, case closed. This gallery backs up that bold statement by offering an array of amazing movie and movie-related advertisements drawn from Variety’s 120 years of covering entertainment and Hollywood.

Truly, the pages presented here only scratch the surface of the jewels and historical artifacts in our voluminous archives. This is definitely not an exhaustively researched selection. These are but some of the fantastic finds that we came across while working this year on the 120th anniversary issue, published Dec. 10 in print and online…

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